Project Information
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Josefin H. Smith
Business Solution
25 January, 2023
58 Danc Street, USA
Digital Platform Project for Teaching Arabic to Non-Native Speakers (Innovative Educational Tools Lab)
Problem
- Lack of a comprehensive understanding of the e-learning market for languages, including strengths and weaknesses of existing Arabic learning products.
- Need to understand the target audience’s needs and relevant policies and regulations to support the creation of an appropriate digital platform.
Intervention / Solution Provided
– Conduct a comprehensive needs assessment study, including literature and conference reviews.
– Analyze target groups and marketing strategies.
– Study local, regional, and international policies and regulations.
– Develop a business and sustainability model, policy proposals, and a detailed conceptual design of the platform and its functional structure.
Main Methodology
Review of specialized literature and conferences on teaching Arabic to non-native speakers.
Benchmarking against international and regional best practices.
Analysis of learners’ needs, target groups, marketing strategies, and relevant statistics.
Use of the Business Model Canvas to develop the platform’s business and sustainability model.
Key Actual Outputs
– Needs Assessment Study Report.
– Financial and technical sustainability model for the platform.
– Set of policy proposals to enhance Arabic teaching for non-native speakers.
– Detailed proposed specifications for the platform, including educational content structure, technical platform, and proposed organizational structure.